The job was to create a compelling advertising campaign to promote tourism in the Campania region in Italy, challenging common stereotypes and showcasing the region’s unexpected beauty.

The campaign needed to present Campania’s timeless charm and history through a fresh perspective, targeting both domestic and international markets – mainly UK, France, Germany, and Sweden.

Developed an emotionally engaging campaign under the tagline “Campania. So Beautiful, Yet So Real” (Campania. Così bella che è vera), focusing on the fusion of ancient and modern elements.

The creative approach highlighted the region’s most captivating locations through sophisticated cinematography and art direction, presenting Campania as a destination of elegance, mystery, and authentic beauty.

The campaign successfully presented a new narrative for Campania, moving away from traditional tourism advertising to create a more sophisticated and emotionally resonant message that captured the region’s true essence.