The hardest job for a brand designer?

Wear the hat of both client and designer, as you shape the brand of the company where your are the design authority.
It’s like the ultimate branding.

Or rebranding it. Or even better, having to do both.

Yeah, it’s a tough job. But someone has to do it.

Until you realise that actually, it’s all in the name…

This is my take: to deliver the hardest job, start with the hardest part. The naming.

Nobody likes to put a label on themselves. And how can you say it all with just one name?

From mood boards to brainstorming, here’s a case study to walk you thought the creative process that made Sound Visionary come to life.